News Blog

Resume Writing / Soft Skills Development

It’s tough job market out there, and we know just what you need to gain the advantage over similarly-qualified candidates. We have 16 years experience at helping business owners sell their products and services to buyers. We apply those same time-tested and proven techiques to help you sell yourself to employers.

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The Consumer Adoption Process

How many times have you turned on the TV and saw customers camped outside a store awaiting the arrival of the latest version of a software application or video game? It is unlikely that you would find any 80-year-old great-grandmothers in the bunch. The reason you won’t is due to a concept called the Consumer Adoption Process.

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The Art of Profiling

The more you know about your customers, the more successful your ads will be.  Ads that appeal to a specific group are more effective than ads that have a broad appeal. Accordingly, you should break down the customers in your target market to the individuals who will make the purchase. 

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MLN or Not

The success of an MLN (multi-level network), like traditional marketing, depends considerably on when you enter the market. In the case of an MLN however, timing is more critical because the life-cycle is considerably shorter. It’s not your imagination that some people have fared very well with MLN’s.

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Who Needs a Website?

Times are changing. Whether we like it or not, there are some things in business that we must do, if for no other reason, than because everyone else is doing it.  It’s sort of like that dark blue suit you wore to your last job interview.  It didn’t really make you more or less qualified, but  you might not want to be the only person to show up in a mudcloth kaftan. 

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