Need Startup Money? Startup with a Plan


In order to establish a solid financial base for your organization, and to secure external funding from lenders, angel investors and/or venture capitalists, the Business Plan is a critical tool.

Not all business are created equal, neither are all business plans. Your type of business or organization, as well as the intended to use for the plan, will very well dictate the type of business plan you will need.  Your plan may differ in length, format, detail and content from the plan of another organizaion. Certain factors will determine what weight or emphasis to place on different aspects of the plan.

Startup Plan: In order to convince investors to issue the necessary capital for a successful launch, most companies initially had their start on paper, in the form of a business plan. This classic managerial tool is instrumental in helping entrepreneurs develop a strategic roadmap for success. We will help you explore funding options, whether through investors, the U.S. Small Business Administration, banks or other alternatives.

Business Plan Review:  If you have business plan already, we provide a thorough review of your existing business plan. Our input will assess the viability of your proposed business and ensure the plan covers all the necessary criteria required by banks and other investors. We provide areas of improvement and point out where additional research may be required for your target market.

Marketing Plan: Marketing plans highlights how your company will attract and retain Customers, implement business systems, and support daily operations.  This is where stakeholders will want to see your plan and rationale for pricing, products / services, distribution channels, promotion, advertising and target marketing stategies.

Brief plan: A Brief Plan succinctly outlines key matters of importance to potential investors, focusing on the business blueprint, marketing plan, financing needs and financial statements, in particular pro forma sheets, cash flow and income projection. Thus, brief plans are a barometer for investors to assess financial viability.

S.W.OT Analysis: A S.W.O.T. Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

Why a Business Plan?

A business plan spells out your business objectives as well as your strategies to attain them. It also addresses potential challenges that a business may confront and ways to solve them. Then outlines the organizational structure of your business (including titles and responsibilities) and the amount of capital required to finance your business and the capital required to sustain it until breaking even. A good business plan provides many benefits including:

  1. Providing an assessment of the company’s chances for success in the market
  2. Evaluatiing risks confronting the business
  3. Developing a plan for managing and tracking business effectively
  4. Providing benchmarks that can be used to compare actual results against targeted performance
  5. Creating the primary tool used by lenders and/or investors who provide necessary funding

The Purpose of a Business Plan

For the entrepreneur, a business plan is an invaluable tool for aiding in the management and development for the business. One of the main reasons for developing a business plan is to improve company’s ability to make sound business decision and to minimize the occurence of discrepancies and short-sightedness commonly leading to business losses. After the start-up of the company, the business plan is helpful for reviewing the company’s direction.

In order for the entrepreneur to establish a solid financial base and secure external funding from lenders, angel investors and/or venture capitalists, the business plan is a critical tool. It’s the first and primary step in convincing potential lenders and investors that the business idea is viable, that the target market is accessibile within an acceptable acquisiton cost, that company’s management is capable, and finally that the business is an attractive investment.The existence of a well-thought out plan is one of the most critical factors in the decision of a lender to invest in a new business.

What We Provide in Our Business Plans

Our business plan consists of several key components:

  1. Executive Summary
  2. Business Description
  3. Industry & Market Analysis
  4. Competitive Analysis
  5. Marketing Strategies
  6. Development Plan
  7. Key Management
  8. Operations
  9. Financial Projections

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