Date/Time
Date(s) - 06/22/2016
12:00 am - 1:30 am
Categories
Don’t spend another dime on advertising until you understand these marketing basics. After receiving the time-tested marketing tips in this brief, hard-hitting webinar, your advertising effectiveness will increase exponentially.
MARKETING DEFINED
Be better than your competitors in determining, and then satisfying, the needs and wants of target markets.
MARKETING METRICS
Understand the economics of Customer ownership
WHO IS YOUR CUSTOMER? TARGETING BY PROFILING
Make sure you know who your Customer is and is NOT
4 P’S OF THE MARKETING MIX
“Find a need and fill it”, or “find a problem and solve it.”
THE INDUSTRY LIFE CYCLES
Align your marketing strategy with the cycle you’re in.
5 REASONS PEOPLE BUY
Buying is an emotional decision.
COMPETITION
Exploit the weaknesses of your competition.
ADVERTISING
Know the advertising fundamentals
BENEFIT SELLING
Don’t think of it as selling, consider it providing a needed service
AND MORE!
Find out the latest marketing trends, including social media, live video, and more!
ABOUT THE PRESENTER
Robert Gatewood MBA is president of Gatewood Marketing and has over 25 years of marketing experience. He is an adjunct marketing professor, author, and web specialist. He is also the creator and host of Radio-One’s popular radio show, the Marketing Pulpit, which broadcasts Fridays at 10:30 am on WOL 1450-AM (www.marketingpulpit.com).