Gatewood Client, Mildred Muhammad, Launches New Book Tour

Mildred Muhammad, better known as ex-wife of DC sniper John Allen Muhammad, has just released her 2nd book, “I’m Still Standing – Crawling Out of the Darkness Into the Light.” The book is dedicated to those who are in survival mode, and need a push out of pain and doubt, and into healing and renewal. The book tour included appearances on Radio-One’s Marketing Pulpit Radio Show in Silver Spring MD where she was interviewed by Robert Gatewood;  FOX 5…

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What You Dont’ Know Will Hurt You!

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Gatewood Offers Marketing Workshops for Busy Business Owners! There is so much to learn when it comes to marketing. Unfortunately, most business owners can’t take time off from their businesses to go back to school. Also many believe that teachers are boring, and haven’t “practiced what they preach”. That’s where Robert Gatewood comes in.

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Don’t Buy the Hype

Have you ever had that sinking feeling that you might have been sold a “bill of goods?” Once the smoke cleared, did you feel that you may have “bought the hype?” Don’t be too hard on yourself. You are not alone.

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The Consumer Adoption Process

How many times have you turned on the TV and saw customers camped outside a store awaiting the arrival of the latest version of a software application or video game? It is unlikely that you would find any 80-year-old great-grandmothers in the bunch. The reason you won’t is due to a concept called the Consumer Adoption Process.

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The Art of Profiling

The more you know about your customers, the more successful your ads will be.  Ads that appeal to a specific group are more effective than ads that have a broad appeal. Accordingly, you should break down the customers in your target market to the individuals who will make the purchase. 

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