Some of the Topics Include:
Who Is Going to Hire Our Kids If We Don’t?
The Numbers Don’t Lie – You Might be Doing Better Than You Thought
Targeting by Profiling – It’s Not Just the New Jersey Police
The Two-Step – Don’t Start Selling Too Early
The 4P’s – It’s Not Your Dad’s Market
Social Proof and Scarcity – Print Your Own Money
Half-a-Brain – Right / Left
The Life Cycles – Into Every Life Some Rain Must Fall
Advertising, Purposes, Types
Sales, Objections, Closing