Played In Full – The Marketing Exploitation of Black America (Book)

$19.95 $14.95



This book examines how a disparate group of institutions and individuals have coalesced into an unlikely alliance of Players who opportunistically, individually and collectively extract wealth from Blacks.

  • Pathological Incorrigible Malevolent Player (PIMP)
  • Passive Opportunistic Player (POP)
  • Philanthropic Accidental Player (PAP)
  • Positive Enlightened Player (PEP)

The book exposes the one-side relationships the Players use to promote and exploit a mindset of externalism and social proof that pervades the community.

It’s a handbook that provides a host of remedies that can be applied by the community’s stakeholders in order to mend the sieve that is the pocketbook of Black America.

Gatewood, the Author of  “Played In Full,” discusses his book during an appearance on the Joe Madison Show.