Why Most Advertising Doesn’t Work
If you think your family is giving you a hard time now about this business you decided to start, we have some sobering news for you. Not only are bad advertising investments a waste of your advertising money, left unchecked, they will eventually waste your office lease money, your payroll money, and (you’re going to hate this) eventually waste your personal money. That’s right! … mortgage money, car note money, rainy-day money, child’s-education-fund money, etc.