|
Gatewood Marketing is an ethical, down-to-earth
marketing and advertising agency,
founded by Robert
L. Gatewood. For the past
14 years, we have provided a variety of
marketing, advertising and web
services to businesses and
organizations. Clients in Washington
DC, Los Angeles, Atlanta, New York,
Charlotte, Baltimore, Detroit, and
other areas of the country can attest
to our dedication to
professionalism, friendliness, and
effectiveness
Over the years, we’ve developed a pretty good idea
of what it takes to get customers. Why
reinvent the wheel? We've
already figured it out. Contact
us for your web and marketing needs,
and save yourself a bundle of cash in
the process. We've helped many others,
and there is an excellent possibility
that we can help you too!
Risk
Minimization
Marketing is tough,
even when you know what you are
doing. If you don’t know what you
are doing, you can be in for a long,
hard, expensive ride. The next
time you run across somebody who tells
you marketing is easy, run the other
way. It’s like any other investment:
the more you invest, the more you
stand to gain or lose. It’s an
area where there is little margin for
error. It is particularly
precarious for the small businesses
that don't have the luxury of
rebounding from a substantial
financial loss. That’s
why we operate from a principle of “risk
minimization”.
People,
Not Products
The quickest marketing
test any business can give itself is
to ask the question “who will be
using my product?” If you can’t
answer that question without a
committee, you should hang onto your
day job. Rather than trying to sell a
product that you must create a market
for, why not take a harder look at the
needs and wants of existing markets.
It’s the old “find a need and fill
it” approach.
Internet
to the Rescue?
If you think the
Internet is going to solve all of your
marketing woes, get ready for a bucket
of cold water in the face (with ice
cubes included). Many small
businesses turn off their sense of
good judgment when it comes to the
Internet. By applying marketing basics
like "the 4 P's of
marketing" (product, price,
promotion and place), you will realize
that the Internet is a place, or what
some of us call a "distribution
channel". By keeping the Internet
in perspective, you are less likely to
find yourself out on a ledge a year
from now.
Our
web services are marketing-based,
unlike most technical-based and
graphic-design-based web services.
They make their money by selling you
as much technical and/or graphic
services as possible. More often
than not, you buy more than you need
or can afford. Our
marketing-based philosophy integrates
your web site into your total
marketing mix. That usually means
your web site is more affordable,
effective and more likely to leave you
with money in your pocket to spend on
other advertising venues.
Do
You Take Your Business Seriously?
If you are serious
about your customers, membership,
employees, suppliers and/or other
stakeholders in your organization,
contact us. They'll thank you
for it.
 |
| Chat
with a live operator |
|
|
