For the past 22 years, we have provided a variety of time-tested business development, workforce development, advertising, web strategy and branding services to businesses and non-profit organizations. Clients in Washington DC, Maryland, Virginia, Baltimore, Los Angeles, Atlanta, New York, Charlotte, Detroit, and other areas of the country can attest to our dedication to professionalism, friendliness, and promptness.
Think twice before you give your hard-earned dollars to an unproven organization. Over the years, we’ve developed a pretty good idea of what it takes to get customers, fund your business and to succeed on the Internet. Why reinvent the wheel? We’ve already figured it out. Contact us for your web, organizational strategy and marketing needs. You’ll save yourself a bundle of cash in the process. We’ve helped many others, and there is an excellent possibility that we can help you too!
Running an organization and keeping the funds flowing can be a hand full, even when you know what you are doing. If you don’t know what you are doing, you can be in for a long, hard, expensive ride. The next time you run across somebody who tells you that it’s easy, run the other way. It’s like any other investment: the more you invest, the more you stand to gain or lose. It’s an area where there is little margin for error. It is particularly precarious for the small businesses that don’t have the luxury of rebounding from a substantial financial loss. That’s why we operate from a principle of “risk minimization”.
The quickest marketing test any business can give itself is to ask the question “who will be using my product?” If you can’t answer that question without a committee, you should hang onto your day job. Rather than trying to sell a product that you must create a market for, why not take a harder look at the needs and wants of existing markets. It’s the old “find a need and fill it” approach.
Strategy for Success
A failure to plan is a plan to fail. We are unlike most marketing companies. We invest our time and energy into your company. Our return on that investment is your success and your testimonials. We don’t go for the quick fix because we know that sound strategy takes time to bear sustainable results. Our objective however is to work ourselves out of a job. We tackle the tough challenges, identify any obstacles, put systems in place, get results, train the in-house staff to maintain and grow the results, document the system, then move on. We are always just a phone call or email away in case we are needed. Given a choice, we’d would rather make money FOR you than FROM you.
Internet to the Rescue?
If you think the Internet is going to solve all of your marketing woes, get ready for a bucket of cold water in the face (with ice cubes included). Many small businesses turn off their sense of good judgment when it comes to the Internet. By applying marketing basics like “the 4 P’s of marketing” (product, price, promotion and place), you will realize that the Internet is a place, or what some of us call a “distribution channel”. By keeping the Internet in perspective, you are less likely to find yourself out on a ledge a year from now.
Our web services are Customer-based, unlike most technical-based and graphic-design-based web services. They make their money by selling you as much technical and/or graphic services as possible. More often than not, you buy more than you need or can afford. Our Customer-based philosophy integrates your web site into your total business mix. That usually means your web site is more affordable, effective and more likely to leave you with money in your pocket to spend on other business development venues.
Do You Take Your Organization Seriously?
If you are serious about your customers, members, workers, suppliers and/or other stakeholders in your organization, contact us. They’ll thank you for it.