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 "Every business owner should see the "Why Most Advertising Doesn't Work" presentation. Most people really don't understand the complexities of advertising. As I sat there listening to Robert speak, I was jotting down ideas that I knew I would implement as soon as I got back to the office. I found it unbelievable that I could receive so much valuable information for so little money." 
-Hilton Davis, CEO, Diet-to-Go - Lorton, VA

"I found the "Most Advertising Doesn't Work" seminar to be one of the most informative and critically important business seminars I've ever attended. The delivery was crystal clear, well organized, and had an unassailable logic that lead to an ultimate conclusion.  Mr. Gatewood did an outstanding job. Now if we fail to to market effectively, the fault is totally ours. Thank you for a stellar seminar."
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"I am so busy that I could never find the  time to attend the "Most Advertising Doesn't Work" class; therefore I was very pleased to find out that the video was available. I thoroughly enjoyed the  video. I found it most informative. I eagerly look forward to purchasing additional videos.  I will recommend that individuals considering starting a business, and those currently conducting business, purchase a copy of the video and / or attend your classes."
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Need Startup Money? Startup with a Plan

In order to establish a solid financial base for your organization, and to secure external funding from lenders, angel investors and/or venture capitalists, the Business Plan is a critical tool.

Not all business are created equal, neither are all business plans. Your type of business or organization, as well as the intended to use for the plan, will very well dictate the type of business plan you will need.  Your plan may differ in length, format, detail and content from the plan of another organizaion. Certain factors will determine what weight or emphasis to place on different aspects of the plan.

Startup Plan: In order to convince investors to issue the necessary capital for a successful launch, most companies initially had their start on paper, in the form of a business plan. This classic managerial tool in instrumental in helping entrepreneurs develop a strategic roadmap for success. We will help you explore funding options, whether through investors, the U.S. Small Business Administration, banks or other alternatives.

Business Plan Review:  If you have business plan already, we provide a thorough review of your existing business plan. Our input will assess the viability of your proposed business and ensure the plan covers all the necessary criteria required by banks and other investors. We provide areas of improvement and point out where additional research may be required for your target market.

Marketing Plan: Marketing plans highlights how your company will attract and retain Customers, implement business systems, and support daily operations.  This is where stakeholders will want to see your plan and rationale for pricing, products / services, distribution channels, promotion, advertising and target marketing stategies. 

Brief plan: A Brief Plan succinctly outlines key matters of importance to potential investors, focusing on the business blueprint, marketing plan, financing needs and financial statements, in particular pro forma sheets, cash flow and income projection. Thus, brief plans are a barometer for investors to assess financial viability.

S.W.OT Analysis: A S.W.O.T. Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

Why a Business Plan?

A business plan spells out your business objectives as well as your strategies to attain them. It also addresses potential challenges that a business may confront and ways to solve them. Then outlines the organizational structure of your business (including titles and responsibilities) and the amount of capital required to finance your business and the capital required to sustain it until breaking even. A good business plan provides many benefits including:

  1. Providing an assessment of the company's chances for success in the market
  2. Evaluatiing risks confronting the business
  3. Developing a plan for managing and tracking business effectively
  4. Providing benchmarks that can be used to compare actual results against targeted performance
  5. Creating the primary tool used by lenders and/or investors who provide necessary funding

The Purpose of a Business Plan

For the entrepreneur, a business plan is an invaluable tool for aiding in the management and development for the business. One of the main reasons for developing a business plan is to improve company's ability to make sound business decision and to minimize the occurence of discrepancies and short-sightedness commonly leading to business losses. After the start-up of the company, the business plan is helpful for reviewing the company's direction.

In order for the entrepreneur to establish a solid financial base and secure external funding from lenders, angel investors and/or venture capitalists, the business plan is a critical tool. It's the first and primary step in convincing potential lenders and investors that he business idea is viable, that the target market is accessibile within an acceptable acquisiton cost, that company's management is capable, and finally that the business is an attractive investment.The existence of a well-thought out plan is one of the most critical factors in the decision of a lender to invest in a new business.

What We Provide in Our Business Plans

Our business plan consists of several key components:

  1. Executive Summary
  2. Business Description
  3. Industry & Market Analysis
  4. Competitive Analysis
  5. Marketing Strategies
  6. Development Plan
  7. Key Management
  8. Operations
  9. Financial Projections

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"Gatewood Marketing helped me expand my clientelle .."
-Dr. Stephanie Knarr
Author, Speaker, Psychotherapist

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Clients - Partial List



African Barn (E-commerce)
AFSCME-NJ AFL-CIO
Alliance of Concerned Men (Non-Profit)
Anita Naves - Ministry
Avatar Wellness Spa
Back to Basics Music Ministry
Belvedere Cleaning Service
Better Than Good Cakes
Bradley Thomas, Esq.
Brooks and Assoc. - CPA
C&L Tours
Celestial Concrete
Centurion Commercial Cleaners
DAJ Consulting
Dr. Stephanie Online
East NY Management
Faithful Favors
Gatewood Financial
Gospel Picks w/ Jackie Gales Webb
Gospel Music at Its Best w/ Ms. Vee
Gospel Spirit w/ Patrick Ellis
Health Logik Group
High Ro Technology (Subscription)
HOLLA! Non-Profit
Honesty Gourmet (Catering)
HOT-BF (Social Networking)
Investment Planning Assoc.
Kravitz and Henry Dermatology
JEM Foundation of Hope
Joe Madison - (Radio Personality)
JUGS Travel
Kipp Tarver
KrisAdora - Voice Consulting
L.A. Threadz Couture
Leon's Cleaning Service
Let My People Eat
Malama Adult Day Camp
M.R.S. Tax Software
Maid Easy Cleaning
M.E.L. Development Center
Metropolitan Protective Services
Mr. Saxophone - Roland Young
NAACP - Virginia Beach
NAMC-DC
The Nance Group Cleaning
National Urban League
Organization Twenty-One
Outcry Case Against Judicial Bullying
Patrick Ellis - Radio Personality
Pet Expose -Pet Services
Premier Legacy Planners
Purpose Parenting Program
Rapid Response Construction
RDP Management
Relax 4 A Minute
Robinson Associates
Safe Way Limo Service
SeanTMayers - Football Player
Set Time Ministry
Site Seeing Tours
Stress Management
Synectic Trainers
TC - Radio / TV Personality
Tech-Sys
Threadism - Eyebrows
Tiffany's Bakery
Toro Concrete
Transformations Interior Design
TUMOM
Tysons Limo
UniGuard Security
Universal Praise (Recording Artist)
Vanessa Ali (Political)
Will L. Comedy - Mrs. Mini
Willie Jolley - Motivational
Wilson Bradley - Career Co.



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Service Terms
Gatewood charges Client a reasonable fee based upon the time and labor required; the circumstances under which the services are performed; the novelty and degree of difficulty of the issues involved; the skill requisite to perform the Service properly; and the time it typically takes to complete a similar job. Because of the nature of the Service and the many unknown variables involved, Gatewood charges for the effort expended. Any figures that Gatewood quotes as the total cost for Services are merely estimates, but Gatewood will make every effort to keep cost within the projections. Each quote is accompanied by a statement of the estimated number of hours necessary to complete the job.  If there is a material difference in the number of hours projected and the hours actually expended, additional fees may apply. Only under the most extreme circumstances will the actual cost of the job differ from the quoted cost.  All quotes are good for 10 days.