How many times have you turned on the TV and saw customers camped outside a store awaiting the arrival of the latest version of a software application or video game? It is unlikely that you would find any 80-year-old great-grandmothers in the bunch. The reason you won't is due to a concept called the Consumer Adoption Process.

The more you know about your customers, the more successful your ads will be.  Ads that appeal to a specific group are more effective than ads that have a broad appeal. Accordingly, you should break down the customers in your target market to the individuals who will make the purchase. 

The success of an MLN (multi-level network), like traditional marketing, depends considerably on when you enter the market. In the case of an MLN however, timing is more critical because the life-cycle is considerably shorter. It's not your imagination that some people have fared very well with MLN's.

Times are changing. Whether we like it or not, there are some things in business that we must do, if for no other reason, than because everyone else is doing it.  It’s sort of like that dark blue suit you wore to your last job interview.  It didn’t really make you more or less qualified, but  you might not want to be the only person to show up in a mudcloth kaftan.